Scholarships at Carolina
Scholarships at Carolina is an initiative intended to raise the profile of fundraising for scholarships to reach a $1 billion campaign goal. The branding uses photography of the student in their element doing something relatable that donors can identify with, rather than a simple headshot. The image treatment puts the focus on the scholar by highlighting the student and grounding them in Carolina blue to connect them back to UNC. Campaign iconography was used to build dimension and speak to the student’s interests.
Annual Giving fall appeals for the Office of Scholarships and Student Aid
Highlights from the Annual Giving NOW newsletter, scholarship edition
An email newsletter for the Campaign for Carolina with a spotlight on scholarship. This email was designed in Adobe XD and implemented in Salesforce, allowing for custom email journeys for individual potential donors.