Christina Berkowitz

Playing it Forward Branding

Prior to his retirement, Coach Roy Williams and his wife Wanda made a generous gift to Carolina in support of scholarships. To amplify this gift, the Playing It Forward initiative was created. This initiative encouraged Tar Heels to “Play It Forward” by donating to the scholarship programs that Roy and Wanda supported. The design on this project ranged from creating the logotype and style guide for the initiative to the design of the website, emails, ads, and other promotional materials. The final piece is a 92 page book filled with stories from the students whose lives have been impacted by the scholarships Roy and Wanda supported, as well as messages from fellow coaches and friends of the Williamses.